A Name with an Identity

The packaging of a Vero watch box: all black with an embossed logo

screen_shot_2016-09-28_at_1-46-05_pmVERO- a moment with TRUE intent.

“VERO” – “truly” or “really” in Latin, from vērus meaning “true” or “real.”

As we are ready to launch our brand, we wanted a name and identity that explained our core values, and the guiding principles behind our brand. We want to make the best timepieces we can, work with the best partners, and be honest and transparent in everything we do; we’ll strive to do just that.

Thanks to those who have followed us through the evolution that has lead up to this point. We’re very excited to show you what’s coming.