PROCESS
1. DESIGN + PROTOTYPING
Every watch we make starts with a conversation, it’s this collaboration between our in-house designers and machinists that’s the most important aspect of our process.
Some things we always keep in mind for every watch: wearability, reliability, and purposeful design.
2. CASE MANUFACTURING
Every case component, including crowns and case tubes, are manufactured in-house. That guarantees everything works together seamlessly, and exactly how it should.
3. CASE FINISHING
The cases are finished with rotary tools, buffs and belt sanders to apply different finishes depending on the watch. We work tirelessly to make sure each watch case leaves with exactly the right finish.
4. DIALS
Dials are made right here in-house, typically out of brass or stainless steel. In order to limit internal damage we don’t use dial feet. Instead we have a unique, 10-point snap fit dial movement ring interface. Nickel plating is applied to the brass to prevent corrosion. A ceramic base paint is applied in thin layers to build up the finished texture. Each dial is pad printed in-house, on an accurate-to-.01mm-printer we've built ourselves.
5. MOVEMENT ASSEMBLY
We test the base movement of every watch we make before assembly. That same testing is repeated again after dial and hand assembly. We also service and repair any movement issues you might experience right here, in-house.
6. TESTING
WHAT'S BEING DONE TO THE MOVEMENTS
The crown and ratchet wheel are turned on a lathe while being rubbed by a spinning abrasive giving them a snailed style graining.
The screws are heat treated blue by hand on a flame heated brass plate.
The balance regulator may be adjusted if the watch does not meet our timing standards from the Sellita factory.
