VERO BLOG
Only You Can Prevent Wildfires: Smokey Bear’s Message Still Rings True Since 1944, Smokey Bear has reminded us of one powerful truth: “Only YOU can prevent wildfires.” And while this slogan is iconic, it’s more than just a catchphrase. It’s a...
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The One Motorcycle Show is a unique event showcasing custom motorcycles, cars, art, live music, and special guests. Who better than to make their mark on our One Moto Solar watch than the folks that make the event a Portland...
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A note from designer Matt Smith-Johnson of Sentient Creative: "Although its origins are mysterious and often disputed, most enthusiasts know exactly what a "California Dial” entails. Numerals 10, 11, 1 and 2 being swapped from Arabic to roman numerals. It’s...
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Following our successful release of Official Smokey Bear watches, we were excited to visit Smokey's birthplace and burial site in Capitan, NM. Capitan is known for its continued love and respect for Smokey Bear for the past 80...
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