All smokey bear watches

only 100 available

Smokey bear collector's box set

From Shwood Eyewear and VERO Watch Company: Two limited edition pieces built in celebration of Smokey Bear's 82nd birthday.

Smokey Bear

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SMOKEY BEAR BLUE SKIES EDITION

The Smokey Bear Blue Skies Edition's rich monochromatic blue design reflects the skies Smokey Bear has spent generations helping to protect—an enduring reminder that healthy forests and clear skies go hand in hand.

Heritage Collection

The Smokey '44

Inspired by field watches from 1944, the year Smokey Bear's campaign began.

2025 Smokey Bear release

Campfire Edition

Inspired by Smokey Bear's vital message, "If it's too hot to touch, it's too hot to leave."

Forest Green & Brilliant Blue

80th Anniversary Edition

Built out in bronze to commemorate Smokey Bear's 80 year campaign in fire prevention.

VERO + SMokey Bear

Over $100k given back

The Smokey Bear watch collection are officially licensed with Smokey Bear, and the US Forest Service. We're proud to have built watches that promote Smokey's vital message.

10% of all proceeds are donated to the U.S. Forest Service to support wildfire prevention and natural conservation efforts.