The Official SMokey Bear Watch
The Official SMokey Bear Watch
By VERO Watch Company
Smokey Bear + VERO
We're excited to introduce the official Smokey Bear watches, just in time for Smokey's 79th birthday! The new Smokey '44 and Smokey '64 are feature rich automatic watches, built as a watch Smokey Bear would wear. Both models have a deep brown dial with complimentary components, and the vital message to protect our forests.
VERO is giving 10% of each sale of our Smokey Bear watches right back to the US Forest Service to support their efforts in preserving and protecting our forests for future generations.
This just in!
Smokey Bear Reviews
See what our customers and top names in the industry have to say about the new official Smokey Bear watches.
VERO + SMokey Bear
Custom Design
"There are fun little elements unique to each model, and each one is made to look fitting to a particular era.
1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving.
1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day."
-Matt Smith-Johnson, Sentient Creative
It's official
This is the officially licensed Smokey Bear watch. Both watch styles have special features that highlight Smokey's message and legacy. Some of our favorites are the custom Smokey illustration and custom tree icon incorporated across both watches. And if you look closely, the counterweight of the seconds hand is Smokey's shovel.
Click to View Special Features
Dual Tone Finish
The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown.
Robust crown
"Both watches feature a big crown (so Smokey’s big paws could set the time) and at 38mm diameter, it still needed to look substantial enough for a bear to wear." -Matt Smith-Johnson
Super Luminova
We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches. You'll enjoy a bright green glow for up to 15 hours with a sufficient UV charge.
Striking Features
"There are fun little elements unique to each model, and each one is made to look fitting to a particular era. 1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Matt Smith-Johnson
Two Band options
It'll be tough to choose between the leather strap, or the woven canvas strap options that the Smokey Bear watches come with. Lucky for you, each have quick release spring bars and their own unique tree icon, a nod to Smokey's timeless motto of protecting the forests.
Iconic Smokey
The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.
American Icon
Some generations knew him as "Smokey The Bear", now in recent years, he's changed his name to Smokey Bear. Whatever you may know him as, his message is clear, "Only you can prevent wildfires." His straightforward mission has encouraged countless outdoor lovers in educating themselves on proper fire care and forest conservation opportunities.
