The Smokey '44 - VERO Watch Company
The Smokey '44 Preorder - VERO Watch Company
The Smokey '44 - VERO Watch Company
The Smokey '44 - VERO Watch Company
The Smokey '44 - VERO Watch Company
The Smokey '44 - VERO Watch Company
Smokey Bear Watch Leather Strap - VERO Watch Company
The Smokey '44 - VERO Watch Company
The Smokey '44 - VERO Watch Company

The Smokey '44

Regular price$525.00
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  • Official Watch of Smokey Bear
  • Automatic Movement, 41hr Power Reserve
  • 10 Year No-Questions-Asked Warranty
  • 120m/393ft Water Resistance
  • Screw-down crown + case back
  • AR Coated Flat Sapphire Crystal
    Stainless steel high polish & satin finish
  • Green Super LumiNova on hands and numerals
  • Both styles come with a leather strap with quick-release spring bars, & a canvas NATO strap

The Smokey Bear official watches come with a Seiko NH38A automatic movement with 41 hour power reserve.

  • 38mm Case Width
  • 12mm Case Height
  • 46mm Lug to Lug
  • 20mm Strap Width
  • 3.3mm Thick Leather Strap

We offer a 10-year warranty against any damage. Past 10 years, we continue to offer service and support to ensure your watch runs to the highest standard. 

Click Here to learn more.

Smokey Bear + VERO

Inspired by field watches from 1944, the year Smokey Bear's campaign began.

CELEBRATING THE ICON

The official Smokey Bear watches by VERO Watch Company combine heritage design with meaningful impact. Each timepiece features a custom Smokey Bear illustration on the dial, and his iconic shovel is integrated as the counterweight on the seconds hand.

10% of proceeds are donated back to the U.S. Forest Service to support wildfire prevention education and forest conservation efforts

Trusty Components

The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown that screw down to lock out water and debris.

We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches for up to 15 hours with a sufficient UV charge.

Timeless design

"1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Designer Matt Smith-Johnson

10 year warranty

Our watches aren't meant to live in a box. They're meant to live on your wrist. That's why we offer a 10 year, no-questions-asked warranty.

So get out there.

  • 5 stars: 163 (88%)
  • 4 stars: 15 (8%)
  • 3 stars: 5 (3%)
  • 2 stars: 2 (1%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
D
Dr. R.L.
More Than a Watch--It's a Piece of Americana

I’ve collected and enjoyed watches for many years, from Swiss luxury pieces to watches that simply caught my eye because they had a great story. My VERO Smokey Bear watches fall into a category all their own.

The Smokey Bear Collector’s Box Set immediately appealed to me because it combines two things I appreciate: a well-made, distinctive watch and a genuine piece of American history and nostalgia.

VERO did this right. The watches have personality without feeling gimmicky. The colors, dial details, straps, and beautiful collector’s presentation all show real thought and craftsmanship. These are watches I enjoy wearing, not simply keeping in a box.

In fact, I enjoyed the set so much that it started me down the road of collecting other VERO Smokey Bear editions. There’s just something about these watches that makes me smile when I put one on my wrist.

I own more expensive watches, but price alone doesn’t determine how much you enjoy a watch. Sometimes it’s the story, the memories, and the feeling it gives you.

VERO and Smokey Bear have captured all three. Five stars from this very happy Grandfather. Thanks Andrea for helping to make it possible. Y'all are simply Awesome!

Thanks so much, Rick!! We love hearing about the heritage your watches will have in your family! Enjoy!!

F
Fayiz D.
Great field watch for every day wear

I'm typically a G shock guy and love "tool" watches that look good and can take a beating. The sapphire glass and work horse movement along with the 10 year warranty sold me on Vero as a company.

This watch is so nice. It's 38 mm and is perfect on my 7 inch wrist. It's surprisingly light, which I love. So light, it wears like my titanium Citizen Garrison. The finishing is perfect. Lume is the best out of my collection.

Hi Fayiz,
Thanks so much for your glowing review of your new Smokey Bear Blue Skies Edition watch! So glad to hear you love it, and it exceeded expectations!

J
Jordan M.
Fantastic watch!

I’m 1 week in, but so far this watch has been worth the purchase. I love the the face, the fun Smokey slogans on the back, and the Smokey on the back of the field strap is a nice surprise.

This watch has the little things that make it different and fun, while being high quality and functional. I’d highly recommend it.

Hi Jordan,
Thanks for the great review of your new watch. So glad you're loving it so far! Hope it takes you on some great adventures!

G
Gene P.
Comfortable and stylish

Great watch with easy to read dial and very lightweight and comfortable on the wrist. Size is good as I have a larger wrist and it doesn't seem out of place. Is keeping excellent time and I keep on a watch winder when not wearing. Great purchase.

Hi Gene! Thanks for your review of your Smokey Bear watch. So glad it was the perfect fit. We really appreciate the great feedback!

T
Tyler C.
Love it!

I’ve been wearing the Smokey the bear blue skies edition for a few weeks and love it! It feels great and pops on the wrist. Definitely loving this purchase.

B
Berecfli
My 2nd Smokey watch

This is also perfect watch like the 1st one, loving it!

A
Adam
Bear of a watch

Easy set up. Perfect size. The leather strap is substantial. The extra strap is a nice feature.

Hi Adam,
Thanks for your review and pictures! So glad to hear you're loving your new watch!

A
Andy S.
Vero Smokey 44 Watch

I just received my Vero Smokey the Bear 44 watch about an hour ago. I much prefer not needing to check the calendar on my phone to set a date feature. Nice dimensions and weight, always a plus to have the automatic movement. Nice field watch for 20mm machine washable Nato straps. For the longest time I had been wearing Nato straps with a dress watch, a Seiko Presage Cocktail Time. This is more like it, this Vero Smokey the Bear 44 watch will be my lawn mowing and playing fetch with my Springer Spaniel/outdoor watch. I didn't receive any stickers or pin back buttons inside my box

E
Eric F.
Overlooked

The watch was a trade from a family member! I traded a garmin for it since I never use the garmin. This watch is my favorite watch now! I don’t much care for the straps it comes with because it feels cheap. I bought a 30 dollar vario trench strap and it’s gorgeous on the wrist

Hi Eric,
Trading a Garmin for a Smokey Bear watch is high praise! Hope you enjoy it, and take it on some epic adventures.

D
Dávid B.
Awesome

Now this is my favorite watch 😁🤩
And the 2 strap is a very nice extra!

G
Gary B.
Smokey Bear Watch

I received my Smokey Bear 80 Anniversary Bronze watch today. After seeing all the Facebook advertising and YouTube reviews , seeing the watch in person exceeded my expectations. Being a watch collector for the last 20 + years, I have had the opportunity to own many watches, from luxury to budget friendly. The Smokey Bear watch is so impressive, it now at top of my field watch rotation. It’s has brought back so many fond memories of my childhood, camping in National Parks and teachings of fire preservation. The watch is focused on quality, style, design, field watch ruggedness and a touch of nostalgia. Thank you Vero Watch Company for the creation of this wonderful time piece and for supporting our US Forest Service.

Hi Gary,
Thank you so much for your review and kind words!
We love to hear that it reminds you of the good times camping and getting out into nature. We hope it continues to inspire you to adventure!

M
Martin
Really like the design

I really like the design of this watch. In my opinion, it can be used for many different occasions.

In fact, this is my second Smokey Bear and I hope to have the opportunity to be a repeat customer of Vero Watch Company.

Hi Martin,
Thanks so much for your review of your Smokey Bear watches! We're so glad to hear they've become your every occasion watch!

J
JD
Great field watch

This is a very well made watch. The attention to detail is wonderful and the packaging is great.

Hi JD, So glad to hear you love your watch. Thanks for your review!

C
Clinton P.
In Love

Bought two of them! Have been wanting one of these for years and broke down and bought one for my nephew going into army rangers, and decided I’ll by myself one as well. Have loved Smokey ever since I was kid and this watch is a nice as I’ll buy. Fits so well. Packaging was truly a fun experience opening. Two bands and warranty. Thing is so well made… this watch will be a lifer

Hi Clinton! Thanks again for letting our watches be a part of your nephew's huge accomplishment and new chapter. We hope you both get some great use and adventures out of your watches!

B
BHR
Instantly my #1 watch in rotation

Amazing watch. Quality and finish makes it look as clean as my explorer….which says a lot

M
Mac A.
My favorite childhood policy tool

I love Smokey. I also love watches! Combined and I’m fortunate to have found such a rad watch! Beautiful and understated, I can’t wait to wear this out and about.

Hi Mac, We're stoked that you find the perfect fit! Thanks for your review!

T
Tom P.
Smokey the bear

Very cool, I would have thought this watch just looked kinda playful but it’s also actually really really nice. It LOOKS GOOD ON YOUR WRIST. Then you check out the dial and there’s all nice design parts to look at. So cool. I could wear this as an everyday run around watch or you could actually throw a green button down with it and it’ll look good. The bronze is just unique and beautiful with the leather. My kid also loves looking at the dial and so do I. Unique piece with a reliable movement

Hi Tom! Thanks for your review! Happy to hear that you're loving your Smokey 80th watch after you've had some good hands-on time with it. That bronze case will continue to patina uniquely to how you use it. Enjoy!

T
Tim W.

The watch arrived in a fantastic package which provided perfect protection and some merch as others have described seeing two strap options side by side was a great way to open the contents The watch itself is fantastic. I’ve worn it a few days but already I know this will be the watch I will use more than others in my collection of watches. Thank you VERO

Hi Tim! So happy to hear you're loving your watch! Thanks for the great review and awesome picture!

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