Smokey Bear + VERO
Inspired by field watches from 1944, the year Smokey Bear's campaign began.
CELEBRATING THE ICON
The official Smokey Bear watches by VERO Watch Company combine heritage design with meaningful impact. Each timepiece features a custom Smokey Bear illustration on the dial, and his iconic shovel is integrated as the counterweight on the seconds hand.
10% of proceeds are donated back to the U.S. Forest Service to support wildfire prevention education and forest conservation efforts
Trusty Components
The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown that screw down to lock out water and debris.
We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches for up to 15 hours with a sufficient UV charge.
Timeless design
"1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Designer Matt Smith-Johnson
10 year warranty
Our watches aren't meant to live in a box. They're meant to live on your wrist. That's why we offer a 10 year, no-questions-asked warranty.
So get out there.
