SMOKEY BEAR - THE ICONIC FOREST GUARDIAN

Following our successful release of Official Smokey Bear watches, we were excited to visit Smokey's birthplace and burial site in Capitan, NM. Capitan is known for its continued love and respect for Smokey Bear for the past 80 years. The parade, the Smokey Stampede Rodeo, the museum, park, restaurants, and hotels all speak to the impact Smokey Bear has had on our nation, and the timeless icon he has become.

On May 4, 1950, a carelessly discarded cigarette sparked the Los Tablos blaze which, together with the Capitan Gap fire, ravaged 17,000 acres of forest and grasslands. It was here, at The Flying W Ranch, that a small bear cub was found perched high up a tree with severe burns all over his body. The cub continued being cared for in Santa Fe, NM. But word about the bear's harrowing ordeal had spread quickly, and people across the nation had began to monitor the bear's recovery. His popularity gained, and he was trasfered to the National Zoo in Washington DC where he became the living symbol of the 1944 Forest Service character, Smokey Bear.

The Smokey Bear Stampede Rodeo is on its 68th year, and takes place every 4th of July in Capitan. Each year it welcomes people from all across the South West United States. While there, you can visit the Smokey Bear Historical Park, the Smokey Bear Museum, watch the 4th of July parade, and of course, dine in the many Smokey Bear restaurants and diners.

One of the keys to Smokey Bear's longevity and success is his ability to resonate with people of all ages. From hikers and campers to nature lovers and conservationists. Smokey Bear's message transcends demographics, bringing people together in their communities in their shared commitment to protecting our natural landscapes.

Looking ahead, Smokey Bear’s legacy provides a roadmap for ongoing efforts in fire prevention and environmental conservation. As outdoor enthusiasts, we have a responsibility to follow his timeless advice and embrace sustainable practices that reduce the risk of wildfires. Whether it's properly extinguishing campfires, observing fire restrictions, or raising awareness within our communities, we can each play a part in upholding Smokey Bear's 80-year legacy.