
Official watch of Smokey Bear
The Smokey Bear Campfire Edition watch draws colors from the red embers and gray ash of a campfire still alive with the potential for flame. It serves as a reminder that “If it’s too hot to touch, it’s too hot to leave.”


Trusty Components
The Smokey Bear Campfire Edition features a perfectly paired satin and high polish finished stainless steel case and crown that screw down to lock out water and debris.
We packed Super LumiNova on to each numeral, dial dot, plus the hour and minute hands for up to 15 hours of illumination with a sufficient UV charge.
Automatic Movement
The automatic movement in the Smokey Bear Campfire Edition watches features a 41hr power reserve that winds through the natural motion of your wrist, eliminating the need for batteries or manual winding.


water resistant up to 120 meters
With the crown properly screwed down, the Smokey Bear Campfire Edition watch is designed to withstand submersion in water up to 120m/393ft.
Supporting Smokey's Message
As always, we give 10% of every sale of our Smokey Bear watches to help aid in fire prevention efforts, and education around fire safety.
Learn how you can do your part to prevent fires around your homes and camp sites.
Smokey Bear Watch Tutorials:
How to set your Movement
Here's how to get your Smokey Bear watch ticking again after a few days spent off your wrist.
Swapping your watch strap
The Smokey Bear watches come with two easy-to-swap strap options.