Customer Reviews

I’ve admired the Smokey Series of watches for a long time and finally pulled the trigger. I wanted a field watch, but nothing generic - it had to have personality. The Smokey ‘44 checked all the boxes. It is versatile for any occasion leaving me no reason to take it off. The photographs do not do the watch justice. It is a stunning timepiece. Every time I look at my wrist, I am happy.

I was watching this watch for some time. The green dial sold out quickly. I received an email saying we have stock. Ordered immediately. Received quickly in great shape. I have several watches of all types and prices. This bright copper looking case with the brown leather strap is my current favorite next to my platinum Daytona. All for an under $600. The company is in Portland and very responsive to any inquires I have had. I also bought a Holigan a few years back. Both are attention getters. I know they have some discount codes available. I tried “smoke poles”. Didn’t work. But 2 things this holiday season. Tesla stack and this watch. Can’t go wrong with either.

I absolutely love my Forest Service Airtanker. It’s my first everyday driver, and since I got it in May, it hasn’t left my wrist. This watch has been through it all—under Iguazu Falls, over the waves in the Dominican Republic and Puerto Rico, and deep into the Uruguayan jungle. It’s built for real Cossack adventures.
The wear and tear on the case just adds to its story, making it feel like a true travel companion. It’s rugged, stylish, and always grabs attention— people constantly compliment and ask about it 🇺🇦🇺🇸

The packaging is excellent. Love the extra details of the presentation. The additional straps it comes with are great - esp the matching blue one. The thickness of the leather and weight of the case makes me believe this is a watch meant to be worn and aged to the user. At first I thought the case was too thick and wore bigger than expected but I think it needs to be out in the elements and patina-ed to be truly loved. It seems tough. Would be great for a troop leader.

My new Smoky the Bear 80th anniversary watch arrived this week and I could not be happier. I’ve been looking at this watch for the last month or so and was on the fence whether to get the blue face or the green face as I find both of them to be really beautiful. In the end I decided to wait for the green face. The watch was carefully packaged and came in a beautiful presentation box along with an extra strap, some stickers, and a cool forest service pin. After opening it I spent some time getting to know the watch and was really impressed by the quality and workmanship. The bronze case is unique and not something you see all the time and goes beautifully with the leather strap that came with it. In time that bronze will patina and give it a different character, but I sure do love the look of it. I should also say I called Vero with a couple of questions prior to buying the watch and after receiving it and I can’t say enough good stuff about their level of customer service and they’re genuine passion for their product if you were considering this watch I know you will love it.

Exactly as I was hoping. As others pointed out, leather strap is quite thick but should break in over time. Preferring the synthetic strap at the moment and have gotten complements after just a couple times wearing it.

That face, she’s as black as my soul, and I couldn’t be happier. I have been in the market for a subtle watch with minimal shine and maximum personality, and I could not be happier with my new Hooligan. I’ll add a shout out for the band because it is light and comfortable, yet it holds the case snug and secure. The transaction experience was straightforward and my purchase arrived timely with no flaws.

The 1944 Smokey Bear ,80th Anniversary Edition is a very nice watch, I have not worn it, I wound it, and the watch performs well. The only concern I had was the hook and loop closure on the flap failed on its box. Otherwise, I hope to have many years of enjoyment from my purchase. Thank you, Vero watch Co.!

Limited Edition Hooligan Nightfall

As a lover of the outdoors, this watch spoke to me immediately. Wearing it brings me so much joy and now that my kids are into Smokey too, it means even more to me. I’m not a watch collector and don’t own many, but everything about this one was calling to me and I’m very happy I picked one up when they became available again. It’s my daily wearer and will be for the foreseeable future.

Loads of compliments wearing this illegible hockey puck.

Love the Hooligan Nightfall watch and the unique look. I’ve worn it twice and gotten compliments both times.

Good looking watch. Thicker than expected. My biggest gripe is that I've got to change out the watch band because my wrist is smaller than the band can accommodate. The velgro hits the metal loop and stops so I can't adjust it any smaller.

It’s a Christmas gift for my wife who is retiring from the Forest Service.
I know she’ll be so pleased to have such an amazing timepiece, and Smokey speaks to her fond memories with agency.

Love the watch, packaging is top tier. Easy release band works great!! Only one complaint, the watch died within days of recurving it. Then it ran for another few hours and is dead again

Awesome casual outdoorsy watch.

I bought this watch as a gift. It was such a hit that I went back and bought another for myself!

I love beautiful watches, and I love Smoky the Bear, so this is a perfect pairing! I used to live in New Mexico and visited Smoky Bear State Park many times and loved it. It’s the final resting place of Smoky. We stayed at the Smoky Bear Motel in Lincoln, and often ate at the Smoky Bear Restaurant next to it. Just love all that, and the whole history and saga of Smoky and forest fire prevention. It’s an honor to have an 80th Anniversary Smoky Bear Watch, and I wear it proudly! I love the old-school self-winding watch, the brass finish, and the leather strap. All very classy and cool. Thanks for making this!

I love the Smokey Bear, beauty, and funny!!! Congrats.

Bought this in memory of my good friend who always wanted to be a forest ranger. Wasn't sure about the blue but love it in person. Also impressed by the solid feel and classy boxing

Keep it simple is a concept fulfilled by the Workhouse Backcountry. Useful and safe when you wear the watch.

Such a great looking watch.

The Smokey Bear 80th Anniversary Edition Watch (Brilliant Blue)

Pretty mixed opinion on this watch. What I like: It's a pretty unique color and I like the coating on it. I think the kinetic movement and the ability to check the voltage of the capacitor is super cool. What I dislike: There is virtually no lume on this watch. You will not be able to read it in the dark at all. The band that it comes with is terrible. I replaced the band immediately with a FKM rubber strap.

I was pretty unhappy with this watch when I first got it. Now that I have swapped out the bands, it's growing on me, but I still think this is not a great package unless you are buying it to fit a very specific reason.

Watch not operating properly. Notified company twice - no response.