Name: The Smokey '64
Brand: VERO-Watch
SKU: SB64
Price: 525.0 USD
Availability: OutOfStock

$525.00

120m/393ft Water Resistance
Screw-down crown + case back
AR Coated Flat Sapphire Crystal
Stainless steel high polish & satin finish
Green Super LumiNova on hands and numerals
Both styles come with a leather strap with quick-release spring bars, & a canvas NATO strap

The Smokey Bear official watches come with a Seiko NH38A automatic movement with 41 hour power reserve.

38mm Case Width
12mm Case Height
46mm Lug to Lug
20mm Strap Width
3.3mm Thick Leather Strap

We offer a 10-year warranty against any damage. Past 10 years, we continue to offer service and support to ensure your watch runs to the highest standard.

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Smokey Bear + VERO

Originally released for Smokey Bear's 79th birthday in 2023, this popular series is a durable field watch, tough enough for the iconic bear himself.

CELEBRATING THE ICON

The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.

Trusty Components

The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown that screw down to lock out water and debris.
We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches for up to 15 hours with a sufficient UV charge.

Timeless design

"1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Designer Matt Smith-Johnson

Shop the full smokey bear lineup

The Smokey Bear Campfire Edition

from $525.00

The Smokey Bear 80th Anniversary Edition Watch (Forest Green) - VERO Watch Company

the Smokey 80th Anniversary Edition (Green Dial) - VERO Watch Company

The Smokey Bear 80th Edition Forest Green

$595.00

The Smokey Bear 80th Anniversary Edition Watch (Brilliant Blue) - VERO Watch Company

The Smokey Bear 80th Edition Brilliant Blue

$595.00

Sold Out

The Smokey '44

$525.00

Forest Ready

We wanted these watches to feel like a piece of gear Smokey Bear would wear into the forest. Durable, sturdy, with natural shades and textures. Plus, the vital reminder to leave the forest as we found it.

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41 Hour power

The Smokey watches have a mechanical movement with a rotor that stores power with the motion of your wrist. Learn how to get your movement jump started straight out of the box.

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Easy options

Both Smokey Bear watch styles come with a leather strap and woven canvas strap, plus quick release spring bars. Check out the video on how to swap these straps.

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Love This Anniversary Edition Watch

I received my Smokey Bear 80th Edition in Forest Green in a very timely manner and I love it. I've tried both bands (which I appreciate) but I'm sticking with the tan leather one for now. Easy to set and comfortable to wear. Thanks for being such a great watch company. I'll be back in the future.

Hi Dana,
Thanks so much for your hands-on feedback of your new Smokey Bear watch! We appreciate the kind words!

And Then There Is…

The Smokey Bear Campfire edition. This watch is a perfect size when you don’t feel like wearing something heavy. Very readable both day and night. And how much more classy can you be with the Smokey and forest service emblems. Think of a Mickey Mouse watch on steroids. Listen. This is the third Vero watch I’ve purchased in a short time. The watches are great, well thought out and executed. Plus their customer service is outstanding!!! So what are you waiting for?

Hi John,
Thanks so much for your review, and kind words for our team. We're so happy to hear that you love your VERO watch collection. Thanks for being such a great customer! We hope you take your watches on many adventures!