The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64
The Smokey '64

The Smokey '64

Regular price$450.00
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  • Flat Rate International Shipping Available

The second style of the official Smokey Bear watch is based on popular watch designs from 1964, the year Smokey Bear got his own zip code for all his fan mail!

10% of all Smokey Bear watch sales goes directly back to the US Forest Service. Join us in celebrating this American icon!

120m/393ft Water Resistance
Screw-down crown + case back
AR Coated Flat Sapphire Crystal
Stainless Steel High polish & Satin Finish
Green Super LumiNova
Both styles come with a leather strap with quick release spring bars, & canvas NATO strap

The Smokey Bear official watches come with a Seiko NH38A automatic movement with 41 hour power reserve.

38mm Case Width
12mm Case Height
46mm Lug to Lug
20mm Strap Width

We offer a 10-year warranty against any damage. Past 10 years, we continue to offer service and support to ensure your watch runs to the highest standard. 

Click Here to learn more.

Customer Reviews

Based on 4 reviews
Favorite watch ahhhmazing

Just received this watch and could not be happier. Quality is exceptional. Packaging is perfect. I love everything about this watch. I prefer the canvas band.

Very endearing watch

As a hiker and lover of the great outdoors, I knew I would be buying it as soon as I saw it, simply based on the design. However the watch in hand presents a subtle depth and quality that I had not anticipated. All around a winner and definitely a permanent piece in my collection.

The Vero Smokey '44 Watch is Stellar!!!

I recently purchased and have just received my Vero Smokey '44 watch and I am truly impressed. The shipping was very rapid and the presentation boxes are really cool. The watch itself is unique and very functional. It sits well on the wrist and is easily readable from all angles. The face with Smokey's image is tasteful and understated with Ultrabright Lume for nighttime reading. Both straps are attractive on the watch and I will be switching between them dependent on the formality of the setting. The watch is easy to set and the screw-down crown is easily threaded. I am very happy with my purchase of the Vero Smokey '44 Automatic Watch and highly recommend it to anyone looking for a stylish Field Watch!

Two Styles to choose from View all

Smokey Bear + VERO

We're excited to release our Smokey Bear watches on his 79th birthday! Follow the link below to learn more about what makes each Smokey Bear watch so special.

Click to view special features

Iconic Smokey

The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.

Dual Tone Finish

The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown.

Super Luminova

We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches. You'll enjoy a bright green glow for up to 15 hours with a sufficient UV charge.

Robust Crown

"Both watches feature a big crown (so Smokey’s big paws could set the time) and at 38mm diameter, it still needed to look substantial enough for a bear to wear." -Matt Smith-Johnson

Two Band Options

It'll be tough to choose between the leather strap, or the woven canvas strap options that the Smokey Bear watches come with. Lucky for you, each have quick release spring bars and their own unique tree icon, a nod to Smokey's timeless motto of protecting the forests.

Striking Features

"There are fun little elements unique to each model, and each one is made to look fitting to a particular era. 1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Matt Smith-Johnson

Forest Ready

We wanted these watches to feel like a piece of gear Smokey Bear would wear into the forest. Durable, sturdy, with natural shades and textures. Plus, the vital reminder to leave the forest as we found it.

Giving back

10% of every sale of our Smokey Bear watches goes directly back to the US Forest Service, helping fund their efforts in fire safety and forest conservation.

Easy options

Both Smokey Bear watch styles come with a leather strap and woven canvas strap, plus quick release spring bars. These watches are ready for a weekend adventure in the woods, or lounging in the sun.

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