ONLY YOU CAN PREVENT WILDFIRES.
Back by popular demand, the Smokey '44 and '64 are available now! Shipping begins on Friday, October 25th. Get yours before they're gone, again.
An American Icon
Smokey Bear
The Smokey '44 and Smokey '64 are feature rich automatic watches, built as a watch Smokey Bear would wear. Both models have a deep brown dial with complimentary components, and the vital message to protect our forests.
In August 1944, the Forest Service introduced Smokey Bear as the face of its Wildfire Prevention Campaign. Six years later, a real-life Smokey Bear was rescued from a forest fire in Capitan, New Mexico, and captured the heart of a nation. To honor Smokey Bear’s 80 years of service protecting our forests, we have created two special edition watches in bronze.
Smokey Bear 80th Anniversary Watch:
Each Purchase makes a difference
10% of all Smokey Bear watch sales go directly back to the US Forest Service to assist in their continued efforts in protecting our nation's forests and grasslands.
CHAMPIONS OF THE MODERN AMERICAN FIELD WATCH
VERO watches are inspired by grit, commitment, and style, and we take pride in crafting unique timepieces that are worn on wrists all around the world.
Smokey 80th Anniversary
A commemorative piece dedicated to the spirit of Smokey Bear that celebrates his 80 years of service protecting our nations forests.
MERIDIAN MANUAL WIND
Each mechanical movement has black rhodium plated bridges, snail finished ratchet wheels, and iridescent blued screws.
U.S. Forest Service
The Kinetic movement inside each Forest Service Edition watch can store up to a six-month charge using a capacitor to store and rapidly replenish energy with the motion of your wrist.
Workhorse
Built with rubberized steel bull horns and a sapphire crystal, the Workhorses are adventure-grade field watches.
The Vero Promise:
We get it, watches take a beating. Which is why we offer a 10-year, no-questions-asked warranty against any damage. Seriously, any damage.
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