The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company

The Smokey '64

$525.00
/
  • 120m/393ft Water Resistance
  • Screw-down crown + case back
  • AR Coated Flat Sapphire Crystal
    Stainless steel high polish & satin finish
  • Green Super LumiNova on hands and numerals
  • Both styles come with a leather strap with quick-release spring bars, & a canvas NATO strap

The Smokey Bear official watches come with a Seiko NH38A automatic movement with 41 hour power reserve.

  • 38mm Case Width
  • 12mm Case Height
  • 46mm Lug to Lug
  • 20mm Strap Width
  • 3.3mm Thick Leather Strap

We offer a 10-year warranty against any damage. Past 10 years, we continue to offer service and support to ensure your watch runs to the highest standard. 

Click Here to learn more.

Smokey Bear + VERO

Originally released for Smokey Bear's 79th birthday in 2023, this popular series is a durable field watch, tough enough for the iconic bear himself.

CELEBRATING THE ICON

The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.

Trusty Components

The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown that screw down to lock out water and debris.
We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches for up to 15 hours with a sufficient UV charge.

Timeless design

"1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Designer Matt Smith-Johnson

Shop the full smokey bear lineup

The Smokey Bear Campfire Edition - Early Access - VERO Watch Company
The Smokey Bear Campfire Edition - Early Access - VERO Watch Company
The Smokey Bear Campfire Edition
from $525.00
The Smokey Bear 80th Anniversary Edition Watch (Forest Green) - VERO Watch Company
the Smokey 80th Anniversary Edition (Green Dial) - VERO Watch Company
The Smokey Bear 80th Edition Forest Green
$595.00
The Smokey Bear 80th Anniversary Edition Watch (Brilliant Blue) - VERO Watch Company
The Smokey Bear 80th Anniversary Edition Watch (Brilliant Blue) - VERO Watch Company
The Smokey Bear 80th Edition Brilliant Blue
$595.00
Sold Out
The Smokey '44 - VERO Watch Company
The Smokey '44 - VERO Watch Company
The Smokey '44
$525.00

Forest Ready

We wanted these watches to feel like a piece of gear Smokey Bear would wear into the forest. Durable, sturdy, with natural shades and textures. Plus, the vital reminder to leave the forest as we found it.

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41 Hour power

The Smokey watches have a mechanical movement with a rotor that stores power with the motion of your wrist. Learn how to get your movement jump started straight out of the box.

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Easy options

Both Smokey Bear watch styles come with a leather strap and woven canvas strap, plus quick release spring bars. Check out the video on how to swap these straps.

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Customer Reviews

Based on 112 reviews
90%
(101)
5%
(6)
3%
(3)
2%
(2)
0%
(0)
M
McEwen
Watch that doesn’t keep time.

So I’ve had my watch about a month now love the looks of it and idea of it, but if I’m wearing a watch I expect to not have to reset it every single day. Especially with a price tag like this. Every three days it’s 5 minutes fast. Quality control is obviously crap if the watch’s don’t properly keep time. I don’t know how to make a watch but if I did you can bet I would make sure it works properly before shipping it to a customer.

Hi McEwen,
Thanks for your review, and for bringing this to our attention. The Smokey Bear watches have a mechanical automatic movement. It can be wound to give it a bit of a jump start after sitting idle, as they do while being shipped out.
Can you try these steps below? If after giving your watch a good wind, it still is gaining time, then we'll be glad to bring it in to have a look and get it regulated to that +/- 5 seconds again. You can reach out to support@vero-watch.com and we'll send you a return ship slip to get the work done. Thank You!

-Unscrew the crown counter clockwise until it’s in the “open” position.
-Wind 20-30 times.
-Give the watch a few gentle shakes to engage the rotor. The second hand should now be ticking.
-Monitor the time for 24-48 hours.

D
Dávid B.
Awesome

Now this is my favorite watch 😁🤩
And the 2 strap is a very nice extra!

User picture User picture User picture
J
John L.
High Hopes

I had high hopes for this watch, but:
1. The brass looks like it was spray-painted on, and is streaky.
2. It left a greenish tinge on my wrist like cheap dime store jewelry.
3. The screw-in crown is not perpendicular and is difficult to screw on.
I had high hopes because I had previously purchased a Smoky Bear watch from VERO and I’ve been very happy with it.

Hi John,
Thank you for your review of your Smokey 80th Edition watch. Sorry to hear that the bronze seemed to have oxidized a bit during shipping. It's difficult to shield that material from changes in temperature that will cause the metal to turn a bit.
All bronze material will go through that patina process, which can turn your skin. Some of our customers have put a light layer of wax on the caseback to stop it from transferring to their skin. It will eventually stop as the material builds up a layer of oxidization.
As for your crown, that is unusual. And we will gladly take a look at it to make sure your crown is aligned flush and easy to operate. We'll be reaching out via email to get your watch in for service to take a look at your crown.

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