The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company
The Smokey '64 - VERO Watch Company

The Smokey '64

Regular price$450.00

Ships Within 48 Hours

10% of all Smokey Bear watch sales go directly back to the US Forest Service to assist in their continued efforts in protecting our nation's forests and grasslands. 

  • 120m/393ft Water Resistance
  • Screw-down crown + case back
  • AR Coated Flat Sapphire Crystal
    Stainless steel high polish & satin finish
  • Green Super LumiNova on hands and numerals
  • Both styles come with a leather strap with quick-release spring bars, & a canvas NATO strap

The Smokey Bear official watches come with a Seiko NH38A automatic movement with 41 hour power reserve.

  • 38mm Case Width
  • 12mm Case Height
  • 46mm Lug to Lug
  • 20mm Strap Width

We offer a 10-year warranty against any damage. Past 10 years, we continue to offer service and support to ensure your watch runs to the highest standard. 

Click Here to learn more.

Customer Reviews

Based on 35 reviews

I cannot say enough good things about this watch, the company and its support team. The watch is way higher quality than I was expecting. It wears thinner to the wrist than the case suggests, whilst still having the same feel of a durable field watch. The movement is solid with great winding, and screw down crown. The water resistance for reference is twice as much as the Hamilton Khaki Mechanical, which is what I would compare this watch to even though it’s slightly thicker. The lume is incredible and extremely legible. The strap quality is much better than accepted on both options ( tip for softening up the NATO, wear it in the ocean or pool).

The customer support team is exceptional. They answered my every question and helped with special delivery instructions each step of the way. Also… a 10 year warranty? Where are you going to get that now a days?

Thank you Vero, job well done 👏!

An Amazing Watch!

Received this as a birthday gift from my partner and couldn't be more happy with it! I loved the Filson Smokey watch years ago, but didn't buy one. She found this and honestly, I like it better! Well-constructed, really nice size and the style is fabulous. Understated, but unique. I didn't really know anything about Vero previously, but now you're definitely on my radar as a watch junkie!

Great Watch

Watch looks great and the packaging is very nice. Great customer service!

Two Styles to choose from View all

Smokey Bear + VERO

We're excited to release our Smokey Bear watches on his 79th birthday! Follow the link below to learn more about what makes each Smokey Bear watch so special.

Click to view special features

Iconic Smokey

The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.

Dual Tone Finish

The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown.

Super Luminova

We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches. You'll enjoy a bright green glow for up to 15 hours with a sufficient UV charge.

Robust Crown

"Both watches feature a big crown (so Smokey’s big paws could set the time) and at 38mm diameter, it still needed to look substantial enough for a bear to wear." -Matt Smith-Johnson

Two Band Options

It'll be tough to choose between the leather strap, or the woven canvas strap options that the Smokey Bear watches come with. Lucky for you, each have quick release spring bars and their own unique tree icon, a nod to Smokey's timeless motto of protecting the forests.

Striking Features

"There are fun little elements unique to each model, and each one is made to look fitting to a particular era. 1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Matt Smith-Johnson

Forest Ready

We wanted these watches to feel like a piece of gear Smokey Bear would wear into the forest. Durable, sturdy, with natural shades and textures. Plus, the vital reminder to leave the forest as we found it.

Giving back

10% of every sale of our Smokey Bear watches goes directly back to the US Forest Service, helping fund their efforts in fire safety and forest conservation.

Easy options

Both Smokey Bear watch styles come with a leather strap and woven canvas strap, plus quick release spring bars. These watches are ready for a weekend adventure in the woods, or lounging in the sun.

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