Name: The Smokey '64
Brand: VERO-Watch
SKU: SB64
Price: 490.0 USD
Availability: OutOfStock

$490.00

10% of all Smokey Bear watch sales go directly back to the US Forest Service to assist in their continued efforts in protecting our nation's forests and grasslands.

120m/393ft Water Resistance
Screw-down crown + case back
AR Coated Flat Sapphire Crystal
Stainless steel high polish & satin finish
Green Super LumiNova on hands and numerals
Both styles come with a leather strap with quick-release spring bars, & a canvas NATO strap

The Smokey Bear official watches come with a Seiko NH38A automatic movement with 41 hour power reserve.

38mm Case Width
12mm Case Height
46mm Lug to Lug
20mm Strap Width

We offer a 10-year warranty against any damage. Past 10 years, we continue to offer service and support to ensure your watch runs to the highest standard.

Click Here to learn more.

Smokey Bear + VERO

Originally released for Smokey Bear's 79th birthday in 2023, this popular series is a durable field watch, tough enough for the iconic bear himself.

Learn More

The Smokey '44 Preorder - VERO Watch Company

CELEBRATING THE ICON

The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.

Trusty Components

The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown that screw down to lock out water and debris.
We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches for up to 15 hours with a sufficient UV charge.

Timeless design

"1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Designer Matt Smith-Johnson

Forest Ready

We wanted these watches to feel like a piece of gear Smokey Bear would wear into the forest. Durable, sturdy, with natural shades and textures. Plus, the vital reminder to leave the forest as we found it.

Giving back

10% of every sale of our Smokey Bear watches goes directly back to the US Forest Service, helping fund their efforts in fire safety and forest conservation.

Easy options

Both Smokey Bear watch styles come with a leather strap and woven canvas strap, plus quick release spring bars. These watches are ready for a weekend adventure in the woods, or lounging in the sun.

Perfection: Smokey ‘44

I’ve admired the Smokey Series of watches for a long time and finally pulled the trigger. I wanted a field watch, but nothing generic - it had to have personality. The Smokey ‘44 checked all the boxes. It is versatile for any occasion leaving me no reason to take it off. The photographs do not do the watch justice. It is a stunning timepiece. Every time I look at my wrist, I am happy.

Hi Brandon, we're stoked to hear you love your Smokey watch and that it's become your daily driver!

Bring my joy

As a lover of the outdoors, this watch spoke to me immediately. Wearing it brings me so much joy and now that my kids are into Smokey too, it means even more to me. I’m not a watch collector and don’t own many, but everything about this one was calling to me and I’m very happy I picked one up when they became available again. It’s my daily wearer and will be for the foreseeable future.

Hi Graham, Thanks so much for your review of your new Smokey Bear watch! We love that Smokey's legacy is living on for you and your family. We hope you take it on many adventures!

Only one complaint

Love the watch, packaging is top tier. Easy release band works great!! Only one complaint, the watch died within days of recurving it. Then it ran for another few hours and is dead again

Hi Danny, Thanks for your review of your Smokey '44!
Having the watch movement stop often is a common problem if it doesn't have enough stored power just from daily wear. If you unscrew the crown, you can gently wind the watch 20-30 times. This will give it a good kick start and will continue to wind and store power throughout the day.
Here is a page we made to show how this can be done.
https://vero-watch.com/pages/smokey-bear-80th-setting-movement

If you find that your watch is still stopping in a few days after you've followed these steps, then please don't hesitate to reach out. We're happy to bring your watch in to have a look. Thanks again Danny!

1 2 3

The Smokey '64