Smokey Bear + VERO
Originally released for Smokey Bear's 79th birthday in 2023, this popular series is a durable field watch, tough enough for the iconic bear himself.
Click to view special features
Iconic Smokey
The Smokey Bear official watch by VERO has a custom designed Smokey Bear image, seen here on the dial of the Smokey '44 watch. Smokey's iconic shovel is also incorporated as the counterweight of the seconds hand.
Dual Tone Finish
The Smokey Bear watches have a perfectly paired satin and high polish finished stainless steel case and crown.
Super Luminova
We packed Super LumiNova on to each dial dot, numeral, and hand of the Smokey Bear watches. You'll enjoy a bright green glow for up to 15 hours with a sufficient UV charge.
Robust Crown
"Both watches feature a big crown (so Smokey’s big paws could set the time) and at 38mm diameter, it still needed to look substantial enough for a bear to wear." -Matt Smith-Johnson
Two Band Options
It'll be tough to choose between the leather strap, or the woven canvas strap options that the Smokey Bear watches come with. Lucky for you, each have quick release spring bars and their own unique tree icon, a nod to Smokey's timeless motto of protecting the forests.
Striking Features
"There are fun little elements unique to each model, and each one is made to look fitting to a particular era. 1944 was Smokey’s first official year, so that variant has a more classic look: decorative numerals, cathedral hands, and a basic case back engraving. 1964 was when Smokey got his own ZIP code, so that variant is a touch more modern, and in-line with a field watch of the day." -Matt Smith-Johnson
Forest Ready
We wanted these watches to feel like a piece of gear Smokey Bear would wear into the forest. Durable, sturdy, with natural shades and textures. Plus, the vital reminder to leave the forest as we found it.
Giving back
10% of every sale of our Smokey Bear watches goes directly back to the US Forest Service, helping fund their efforts in fire safety and forest conservation.
Easy options
Both Smokey Bear watch styles come with a leather strap and woven canvas strap, plus quick release spring bars. These watches are ready for a weekend adventure in the woods, or lounging in the sun.